{"id":8083,"date":"2024-04-10T15:31:19","date_gmt":"2024-04-10T18:31:19","guid":{"rendered":"https:\/\/criid.com.br\/?p=8083"},"modified":"2026-07-08T17:33:42","modified_gmt":"2026-07-08T20:33:42","slug":"haggi","status":"publish","type":"post","link":"https:\/\/criid.com.br\/en\/blog\/haggi\/","title":{"rendered":"Haggi"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8083\" class=\"elementor elementor-8083\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-38744af3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"38744af3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e143b97\" data-id=\"e143b97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-838ee09 elementor-widget elementor-widget-image\" data-id=\"838ee09\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"608\" src=\"https:\/\/criid.com.br\/wp-content\/uploads\/2024\/04\/topo-haggi.png\" class=\"attachment-full size-full wp-image-8103\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32dc4c7 elementor-widget elementor-widget-heading\" data-id=\"32dc4c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">BRANDING HAGGI<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab4ba9e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ab4ba9e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider 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.elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a70e5d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7a70e5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ec95170\" data-id=\"ec95170\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fb7e773\" data-id=\"fb7e773\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6567ac3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6567ac3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"125\" data-end=\"511\">A <strong data-start=\"127\" data-end=\"136\">Haggi<\/strong> nasceu com o prop\u00f3sito de transformar a forma como empresas utilizam o Wi-Fi como ferramenta de relacionamento, marketing e intelig\u00eancia de neg\u00f3cios. Para tornar esse posicionamento claro e competitivo, desenvolvemos um projeto completo de branding, iniciando pela estrat\u00e9gia de marca e pela constru\u00e7\u00e3o de um naming capaz de comunicar inova\u00e7\u00e3o, simplicidade e conectividade.<br \/><br \/><\/p>\n<p data-start=\"513\" data-end=\"985\">O nome <strong data-start=\"520\" data-end=\"529\">Haggi<\/strong> foi criado a partir da express\u00e3o <strong data-start=\"563\" data-end=\"600\">Hub de Acesso Gratuito \u00e0 Internet<\/strong>, sintetizando em uma palavra curta, memor\u00e1vel e de f\u00e1cil pron\u00fancia o principal prop\u00f3sito da empresa: transformar estabelecimentos comerciais em hubs inteligentes de conex\u00e3o entre pessoas, marcas e dados. Al\u00e9m da sonoridade forte e contempor\u00e2nea, o naming foi pensado para permitir escalabilidade, facilitar o reconhecimento da marca e fortalecer sua presen\u00e7a no mercado de tecnologia.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-629add2 elementor-widget elementor-widget-spacer\" data-id=\"629add2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-column 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redes sociais-11\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODExMSwidXJsIjoiaHR0cHM6XC9cL2NyaWlkLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDRcL2hhZ2dpLWdlc3Rhby1kZS1yZWRlcy1zb2NpYWlzLTExLnBuZyIsInNsaWRlc2hvdyI6ImFsbC05ODM3NjVmIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/criid.com.br\/wp-content\/uploads\/2024\/04\/haggi-gestao-de-redes-sociais-11.png\" data-width=\"1792\" data-height=\"1024\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-dba11d5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"dba11d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0298cc0\" data-id=\"0298cc0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-14f78c1\" data-id=\"14f78c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdeb48b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cdeb48b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"987\" data-end=\"1382\">A estrat\u00e9gia de branding foi desenvolvida para posicionar a Haggi como muito mais do que uma fornecedora de Wi-Fi. Constru\u00edmos uma plataforma de marca capaz de comunicar seus diferenciais em seguran\u00e7a, marketing, experi\u00eancia do usu\u00e1rio e solu\u00e7\u00f5es de pagamento, definindo atributos, personalidade, posicionamento e linguagem para garantir consist\u00eancia em todos os pontos de contato com o p\u00fablico.<br \/><br \/><\/p>\n<p data-start=\"1384\" data-end=\"1886\">Como desdobramento dessa estrat\u00e9gia, criamos toda a identidade visual da marca, desenvolvendo um sistema visual moderno e flex\u00edvel. O s\u00edmbolo representa a integra\u00e7\u00e3o entre estabelecimentos, usu\u00e1rios e conectividade, enquanto a tipografia e a paleta crom\u00e1tica refor\u00e7am conceitos como inova\u00e7\u00e3o, confian\u00e7a, proximidade e tecnologia. O resultado \u00e9 uma identidade preparada para ambientes digitais, materiais institucionais e aplica\u00e7\u00f5es comerciais, mantendo unidade e reconhecimento em diferentes contextos.<br \/><br \/><\/p>\n<p data-start=\"1888\" data-end=\"2203\">O projeto tamb\u00e9m contemplou a estrutura\u00e7\u00e3o da comunica\u00e7\u00e3o institucional da empresa. Desenvolvemos apresenta\u00e7\u00f5es comerciais, materiais corporativos e diretrizes de comunica\u00e7\u00e3o que traduzem a proposta de valor da Haggi de forma clara e consistente, fortalecendo sua atua\u00e7\u00e3o junto a clientes, parceiros e investidores.<br \/><br \/>Al\u00e9m da constru\u00e7\u00e3o da marca, prestamos assessoria estrat\u00e9gica para a comunica\u00e7\u00e3o digital, definindo a linha editorial, o posicionamento da empresa nas redes sociais e a produ\u00e7\u00e3o de conte\u00fados voltados para educa\u00e7\u00e3o do mercado, gera\u00e7\u00e3o de autoridade e fortalecimento da presen\u00e7a digital. A estrat\u00e9gia foi desenhada para comunicar os benef\u00edcios das solu\u00e7\u00f5es da Haggi, aproximar a marca de seu p\u00fablico e apoiar o crescimento comercial por meio de uma comunica\u00e7\u00e3o consistente e alinhada aos objetivos do neg\u00f3cio.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5e82c4 elementor-widget elementor-widget-image\" data-id=\"e5e82c4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"434\" src=\"https:\/\/criid.com.br\/wp-content\/uploads\/2024\/04\/rodape-haggi.png\" class=\"attachment-full size-full wp-image-8112\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>BRANDING HAGGI A Haggi nasceu com o prop\u00f3sito de transformar a forma como empresas utilizam o Wi-Fi como ferramenta de relacionamento, marketing e intelig\u00eancia de neg\u00f3cios. Para tornar esse posicionamento claro e competitivo, desenvolvemos um projeto completo de branding, iniciando pela estrat\u00e9gia de marca e pela constru\u00e7\u00e3o de um naming capaz de comunicar inova\u00e7\u00e3o, simplicidade [&hellip;]<\/p>","protected":false},"author":24,"featured_media":8084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"_links":{"self":[{"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/posts\/8083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/comments?post=8083"}],"version-history":[{"count":43,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/posts\/8083\/revisions"}],"predecessor-version":[{"id":9344,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/posts\/8083\/revisions\/9344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/media\/8084"}],"wp:attachment":[{"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/media?parent=8083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/categories?post=8083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/tags?post=8083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}