{"id":8192,"date":"2024-04-20T16:52:31","date_gmt":"2024-04-20T19:52:31","guid":{"rendered":"https:\/\/criid.com.br\/?p=8192"},"modified":"2026-07-02T21:58:21","modified_gmt":"2026-07-03T00:58:21","slug":"fiemg-lab","status":"publish","type":"post","link":"https:\/\/criid.com.br\/en\/blog\/fiemg-lab\/","title":{"rendered":"Fiemg Lab"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8192\" class=\"elementor elementor-8192\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6b2d45e1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6b2d45e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d3262a3\" data-id=\"4d3262a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de2b385 elementor-widget elementor-widget-image\" data-id=\"de2b385\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"608\" src=\"https:\/\/criid.com.br\/wp-content\/uploads\/2024\/04\/topo-fiemg-lab.png\" class=\"attachment-full size-full wp-image-8199\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1b709d elementor-widget elementor-widget-heading\" data-id=\"e1b709d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COMUNICA\u00c7\u00c3O FIEMG LAB<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d5e98c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0d5e98c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-36e6bc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36e6bc1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7bf5e1c\" data-id=\"7bf5e1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7dbb587\" data-id=\"7dbb587\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ccefc7 elementor-widget elementor-widget-text-editor\" data-id=\"3ccefc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p data-start=\"122\" data-end=\"535\">Desenvolvemos as comunica\u00e7\u00f5es institucionais do <strong data-start=\"171\" data-end=\"184\">Fiemg Lab<\/strong>, um dos principais hubs de inova\u00e7\u00e3o aberta do Brasil, respons\u00e1vel por conectar startups, ind\u00fastrias e agentes do ecossistema para acelerar a competitividade da ind\u00fastria por meio da inova\u00e7\u00e3o. O projeto teve como objetivo traduzir, de forma clara e envolvente, a relev\u00e2ncia do programa e seu impacto no desenvolvimento econ\u00f4mico e tecnol\u00f3gico do pa\u00eds.<br><br><span aria-hidden=\"true\"><\/span><\/p><p data-start=\"537\" data-end=\"1011\">A constru\u00e7\u00e3o desse material foi um processo desafiador e inspirador. A identidade visual do Fiemg Lab, fortemente conectada aos conceitos de explora\u00e7\u00e3o, tecnologia e futuro, abriu espa\u00e7o para a cria\u00e7\u00e3o de apresenta\u00e7\u00f5es din\u00e2micas, contempor\u00e2neas e visualmente marcantes. Al\u00e9m da est\u00e9tica, nosso foco esteve em estruturar narrativas capazes de transformar conte\u00fados t\u00e9cnicos e complexos em apresenta\u00e7\u00f5es estrat\u00e9gicas, objetivas e de f\u00e1cil compreens\u00e3o para diferentes p\u00fablicos.<br><br><\/p><p>\n\n<\/p><p data-start=\"1013\" data-end=\"1466\" data-is-last-node=\"\" data-is-only-node=\"\">Al\u00e9m das apresenta\u00e7\u00f5es, tamb\u00e9m desenvolvemos os <strong data-start=\"1061\" data-end=\"1101\">Playbooks de Prova de Conceito (PoC)<\/strong> e diversas <strong data-start=\"1113\" data-end=\"1130\">landing pages<\/strong> para o programa, garantindo consist\u00eancia entre conte\u00fado, experi\u00eancia e identidade visual em todos os pontos de contato. Foi um privil\u00e9gio contribuir para um projeto que fortalece o ecossistema de inova\u00e7\u00e3o brasileiro, impulsionando a conex\u00e3o entre startups e ind\u00fastria e acelerando a transforma\u00e7\u00e3o de ideias em solu\u00e7\u00f5es de alto impacto.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-007b7a0 elementor-widget elementor-widget-spacer\" data-id=\"007b7a0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff2239d elementor-widget elementor-widget-gallery\" data-id=\"ff2239d\" data-element_type=\"widget\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODIyMCwidXJsIjoiaHR0cHM6XC9cL2NyaWlkLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDRcL3BsYXlib29rLXBvYy0yLnBuZyIsInNsaWRlc2hvdyI6ImFsbC1mZjIyMzlkIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/criid.com.br\/wp-content\/uploads\/2024\/04\/playbook-poc-2.png\" data-width=\"1877\" data-height=\"1024\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7dd4b elementor-widget elementor-widget-image\" data-id=\"5b7dd4b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"434\" src=\"https:\/\/criid.com.br\/wp-content\/uploads\/2024\/04\/rodape-fiemg-lab.png\" class=\"attachment-full size-full wp-image-8200\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>COMUNICA\u00c7\u00c3O FIEMG LAB Desenvolvemos as comunica\u00e7\u00f5es institucionais do Fiemg Lab, um dos principais hubs de inova\u00e7\u00e3o aberta do Brasil, respons\u00e1vel por conectar startups, ind\u00fastrias e agentes do ecossistema para acelerar a competitividade da ind\u00fastria por meio da inova\u00e7\u00e3o. O projeto teve como objetivo traduzir, de forma clara e envolvente, a relev\u00e2ncia do programa e seu [&hellip;]<\/p>","protected":false},"author":24,"featured_media":8196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"_links":{"self":[{"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/posts\/8192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/comments?post=8192"}],"version-history":[{"count":19,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/posts\/8192\/revisions"}],"predecessor-version":[{"id":9238,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/posts\/8192\/revisions\/9238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/media\/8196"}],"wp:attachment":[{"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/media?parent=8192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/categories?post=8192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/tags?post=8192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}