{"id":9173,"date":"2026-06-29T20:13:26","date_gmt":"2026-06-29T23:13:26","guid":{"rendered":"https:\/\/criid.com.br\/?p=9173"},"modified":"2026-07-01T17:51:40","modified_gmt":"2026-07-01T20:51:40","slug":"soutag","status":"publish","type":"post","link":"https:\/\/criid.com.br\/en\/blog\/soutag\/","title":{"rendered":"Soutag"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9173\" class=\"elementor elementor-9173\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-68f68e75 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"68f68e75\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bac3c23\" data-id=\"3bac3c23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5240cc elementor-widget elementor-widget-video\" data-id=\"a5240cc\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=J8XqkSm6IVc&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center 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class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1331\" src=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/apresentacao-criid-marca-palestra-29.jpg\" class=\"attachment-full size-full wp-image-9179\" alt=\"\" srcset=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/apresentacao-criid-marca-palestra-29.jpg 2560w, https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/apresentacao-criid-marca-palestra-29-300x156.jpg 300w, https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/apresentacao-criid-marca-palestra-29-1970x1024.jpg 1970w, https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/apresentacao-criid-marca-palestra-29-768x399.jpg 768w, https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/apresentacao-criid-marca-palestra-29-1536x799.jpg 1536w, https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/apresentacao-criid-marca-palestra-29-2048x1065.jpg 2048w, https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/apresentacao-criid-marca-palestra-29-18x9.jpg 18w, https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/apresentacao-criid-marca-palestra-29-600x312.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e60fd33 elementor-widget elementor-widget-heading\" data-id=\"e60fd33\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">BRANDING SOUTAG<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03a4e67 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"03a4e67\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text 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100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a131037 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a131037\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9e9349e\" data-id=\"9e9349e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a12a091\" data-id=\"a12a091\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b5e614 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"14b5e614\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p data-start=\"21\" data-end=\"386\">Desenvolvemos para a Soutag um projeto completo de branding com foco em fortalecer o posicionamento da marca e prepar\u00e1-la para um novo ciclo de crescimento. O trabalho teve como objetivo construir uma identidade mais estrat\u00e9gica, consistente e escal\u00e1vel, capaz de traduzir os diferenciais da empresa e ampliar sua percep\u00e7\u00e3o de valor em diferentes pontos de contato.<br><br><span aria-hidden=\"true\"><\/span><\/p><p data-start=\"196\" data-end=\"673\">\n<\/p><p data-start=\"388\" data-end=\"835\">O projeto contemplou um processo de diagn\u00f3stico e estrat\u00e9gia de marca, definindo diretrizes de posicionamento, prop\u00f3sito, personalidade, atributos e arquitetura da comunica\u00e7\u00e3o para sustentar a expans\u00e3o da empresa. A partir dessa base estrat\u00e9gica, realizamos o redesign da marca, preservando seus principais ativos de reconhecimento e evoluindo sua identidade para uma linguagem mais contempor\u00e2nea, propriet\u00e1ria e alinhada aos objetivos de neg\u00f3cio.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f4246d elementor-widget elementor-widget-spacer\" data-id=\"8f4246d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-column 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.elementor-item:after{height:var(--galleries-pointer-border-width)}.elementor-gallery-title{--space-between:10px;cursor:pointer;color:#6d7882;font-weight:500;position:relative;padding:7px 14px;-webkit-transition:all .3s;-o-transition:all .3s;transition:all .3s}.elementor-gallery-title--active{color:#495157}.elementor-gallery-title:not(:last-child){margin-right:var(--space-between)}.elementor-gallery-item__title+.elementor-gallery-item__description{margin-top:var(--description-margin-top)}.e-gallery-item.elementor-gallery-item{-webkit-transition-property:all;-o-transition-property:all;transition-property:all}.e-gallery-item.elementor-animated-content .elementor-animated-item--enter-from-bottom,.e-gallery-item.elementor-animated-content .elementor-animated-item--enter-from-left,.e-gallery-item.elementor-animated-content .elementor-animated-item--enter-from-right,.e-gallery-item.elementor-animated-content .elementor-animated-item--enter-from-top,.e-gallery-item:hover .elementor-gallery__item-overlay-bg,.e-gallery-item:hover .elementor-gallery__item-overlay-content,.e-gallery-item:hover .elementor-gallery__item-overlay-content__description,.e-gallery-item:hover .elementor-gallery__item-overlay-content__title{opacity:1}a.elementor-item.elementor-gallery-title{color:var(--galleries-title-color-normal)}a.elementor-item.elementor-gallery-title.elementor-item-active,a.elementor-item.elementor-gallery-title.highlighted,a.elementor-item.elementor-gallery-title:focus,a.elementor-item.elementor-gallery-title:hover{color:var(--galleries-title-color-hover)}a.elementor-item.elementor-gallery-title.elementor-item-active{color:var(--gallery-title-color-active)}<\/style>\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/soutag-5-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-8745af8\" data-elementor-lightbox-title=\"SOUTAG 5\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTE4NywidXJsIjoiaHR0cHM6XC9cL2NyaWlkLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL3NvdXRhZy01LTEuanBnIiwic2xpZGVzaG93IjoiYWxsLTg3NDVhZjgifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/soutag-5-1-1536x1024.jpg\" data-width=\"1536\" data-height=\"1024\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/soutag-4.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-8745af8\" data-elementor-lightbox-title=\"SOUTAG 4\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTE4NSwidXJsIjoiaHR0cHM6XC9cL2NyaWlkLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL3NvdXRhZy00LnBuZyIsInNsaWRlc2hvdyI6ImFsbC04NzQ1YWY4In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/soutag-4-1547x1024.png\" data-width=\"1547\" data-height=\"1024\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/soutag-6-31.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-8745af8\" data-elementor-lightbox-title=\"SOUTAG 6-31\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTE4OCwidXJsIjoiaHR0cHM6XC9cL2NyaWlkLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL3NvdXRhZy02LTMxLnBuZyIsInNsaWRlc2hvdyI6ImFsbC04NzQ1YWY4In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/soutag-6-31-1969x1024.png\" data-width=\"1969\" data-height=\"1024\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/soutag-1-19.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-8745af8\" data-elementor-lightbox-title=\"SOUTAG 1-19\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTE4MywidXJsIjoiaHR0cHM6XC9cL2NyaWlkLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL3NvdXRhZy0xLTE5LnBuZyIsInNsaWRlc2hvdyI6ImFsbC04NzQ1YWY4In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/soutag-1-19-1019x1024.png\" data-width=\"1019\" data-height=\"1024\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/soutag-2-26.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-8745af8\" data-elementor-lightbox-title=\"SOUTAG 2-26\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTE4NCwidXJsIjoiaHR0cHM6XC9cL2NyaWlkLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL3NvdXRhZy0yLTI2LnBuZyIsInNsaWRlc2hvdyI6ImFsbC04NzQ1YWY4In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/soutag-2-26-1019x1024.png\" data-width=\"1019\" data-height=\"1024\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/garrafinha-02.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-8745af8\" data-elementor-lightbox-title=\"garrafinha 02\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTE4MiwidXJsIjoiaHR0cHM6XC9cL2NyaWlkLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL2dhcnJhZmluaGEtMDIuanBnIiwic2xpZGVzaG93IjoiYWxsLTg3NDVhZjgifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/garrafinha-02-683x1024.jpg\" data-width=\"683\" data-height=\"1024\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/soutag-9.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-8745af8\" data-elementor-lightbox-title=\"SOUTAG 9\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTE5NSwidXJsIjoiaHR0cHM6XC9cL2NyaWlkLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDZcL3NvdXRhZy05LmpwZyIsInNsaWRlc2hvdyI6ImFsbC04NzQ1YWY4In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/soutag-9-1820x1024.jpg\" data-width=\"1820\" data-height=\"1024\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/07\/soutag-10.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-8745af8\" data-elementor-lightbox-title=\"SOUTAG 10\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTE5OSwidXJsIjoiaHR0cHM6XC9cL2NyaWlkLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL3NvdXRhZy0xMC5qcGciLCJzbGlkZXNob3ciOiJhbGwtODc0NWFmOCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/07\/soutag-10-1926x1024.jpg\" data-width=\"1926\" data-height=\"1024\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2419dde elementor-widget elementor-widget-image\" data-id=\"2419dde\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1970\" height=\"1024\" src=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/soutag-3-21-1970x1024.jpg\" class=\"attachment-large size-large wp-image-9181\" alt=\"\" srcset=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/soutag-3-21-1970x1024.jpg 1970w, https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/soutag-3-21-300x156.jpg 300w, https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/soutag-3-21-768x399.jpg 768w, https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/soutag-3-21-1536x799.jpg 1536w, https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/soutag-3-21-2048x1065.jpg 2048w, https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/soutag-3-21-18x9.jpg 18w, https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/soutag-3-21-600x312.jpg 600w\" sizes=\"(max-width: 1970px) 100vw, 1970px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3f69b6f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3f69b6f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ed34f6c\" data-id=\"ed34f6c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-364ed0e\" data-id=\"364ed0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcbed75 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fcbed75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"837\" data-end=\"1287\">Tamb\u00e9m desenvolvemos todo o sistema de identidade visual, estabelecendo elementos gr\u00e1ficos, paleta crom\u00e1tica, tipografia, iconografia, padr\u00f5es visuais e aplica\u00e7\u00f5es que garantem consist\u00eancia e flexibilidade em ambientes f\u00edsicos e digitais. Como parte da entrega, elaboramos um Brandbook completo, reunindo as diretrizes estrat\u00e9gicas e t\u00e9cnicas para orientar o uso correto da marca e assegurar a coer\u00eancia da comunica\u00e7\u00e3o em todas as suas manifesta\u00e7\u00f5es.<br \/><br \/><\/p><p data-start=\"1289\" data-end=\"1509\" data-is-last-node=\"\" data-is-only-node=\"\">O resultado \u00e9 uma marca preparada para crescer de forma estruturada, com uma identidade visual forte, um posicionamento claro e um sistema de branding capaz de sustentar sua expans\u00e3o e fortalecer sua presen\u00e7a no mercado.<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4099046 elementor-widget elementor-widget-spacer\" data-id=\"4099046\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbc2464 elementor-widget elementor-widget-gallery\" data-id=\"dbc2464\" data-element_type=\"widget\" data-settings=\"{&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;columns&quot;:5,&quot;aspect_ratio&quot;:&quot;4:3&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/07\/soutag-70.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-dbc2464\" data-elementor-lightbox-title=\"SOUTAG-70\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTIwMSwidXJsIjoiaHR0cHM6XC9cL2NyaWlkLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL3NvdXRhZy03MC5wbmciLCJzbGlkZXNob3ciOiJhbGwtZGJjMjQ2NCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/07\/soutag-70.png\" data-width=\"769\" data-height=\"576\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/07\/soutag-71.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-dbc2464\" data-elementor-lightbox-title=\"SOUTAG-71\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTIwMiwidXJsIjoiaHR0cHM6XC9cL2NyaWlkLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL3NvdXRhZy03MS5wbmciLCJzbGlkZXNob3ciOiJhbGwtZGJjMjQ2NCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/07\/soutag-71.png\" data-width=\"770\" data-height=\"576\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/07\/soutag-72.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-dbc2464\" data-elementor-lightbox-title=\"SOUTAG-72\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTIwMywidXJsIjoiaHR0cHM6XC9cL2NyaWlkLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL3NvdXRhZy03Mi5wbmciLCJzbGlkZXNob3ciOiJhbGwtZGJjMjQ2NCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/07\/soutag-72.png\" data-width=\"769\" data-height=\"575\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/07\/soutag-73.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-dbc2464\" data-elementor-lightbox-title=\"SOUTAG-73\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTIwNCwidXJsIjoiaHR0cHM6XC9cL2NyaWlkLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL3NvdXRhZy03My5wbmciLCJzbGlkZXNob3ciOiJhbGwtZGJjMjQ2NCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/07\/soutag-73.png\" data-width=\"770\" data-height=\"575\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/07\/soutag-74.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-dbc2464\" data-elementor-lightbox-title=\"SOUTAG-74\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTIwOSwidXJsIjoiaHR0cHM6XC9cL2NyaWlkLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL3NvdXRhZy03OC5wbmciLCJzbGlkZXNob3ciOiJhbGwtZGJjMjQ2NCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/07\/soutag-78.png\" data-width=\"770\" data-height=\"576\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/07\/soutag-79.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-dbc2464\" data-elementor-lightbox-title=\"SOUTAG-79\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTIxNSwidXJsIjoiaHR0cHM6XC9cL2NyaWlkLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL3NvdXRhZy02OS5wbmciLCJzbGlkZXNob3ciOiJhbGwtZGJjMjQ2NCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/07\/soutag-69.png\" data-width=\"770\" data-height=\"576\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6944739 elementor-widget elementor-widget-spacer\" data-id=\"6944739\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-21d7fb9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"21d7fb9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-437ae98\" data-id=\"437ae98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9be3086 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"9be3086\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"290\" src=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/marca-soutag-rgb-branca-768x290.png\" class=\"attachment-medium_large size-medium_large wp-image-9180\" alt=\"\" srcset=\"https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/marca-soutag-rgb-branca-768x290.png 768w, https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/marca-soutag-rgb-branca-300x113.png 300w, https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/marca-soutag-rgb-branca-1536x580.png 1536w, https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/marca-soutag-rgb-branca-2048x773.png 2048w, https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/marca-soutag-rgb-branca-18x7.png 18w, https:\/\/criid.com.br\/wp-content\/uploads\/2026\/06\/marca-soutag-rgb-branca-600x226.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>BRANDING SOUTAG Desenvolvemos para a Soutag um projeto completo de branding com foco em fortalecer o posicionamento da marca e prepar\u00e1-la para um novo ciclo de crescimento. O trabalho teve como objetivo construir uma identidade mais estrat\u00e9gica, consistente e escal\u00e1vel, capaz de traduzir os diferenciais da empresa e ampliar sua percep\u00e7\u00e3o de valor em diferentes [&hellip;]<\/p>","protected":false},"author":24,"featured_media":9171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"_links":{"self":[{"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/posts\/9173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/comments?post=9173"}],"version-history":[{"count":13,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/posts\/9173\/revisions"}],"predecessor-version":[{"id":9218,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/posts\/9173\/revisions\/9218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/media\/9171"}],"wp:attachment":[{"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/media?parent=9173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/categories?post=9173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/tags?post=9173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}