{"id":9268,"date":"2026-07-07T16:53:04","date_gmt":"2026-07-07T19:53:04","guid":{"rendered":"https:\/\/criid.com.br\/?p=9268"},"modified":"2026-07-08T16:03:37","modified_gmt":"2026-07-08T19:03:37","slug":"performance-industrial-gerdau","status":"publish","type":"post","link":"https:\/\/criid.com.br\/en\/blog\/performance-industrial-gerdau\/","title":{"rendered":"Performance Industrial Gerdau"},"content":{"rendered":"
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PERFORMANCE INDUSTRIAL GERDAU<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Desenvolvemos a estrat\u00e9gia de branding, a identidade visual e o sistema de comunica\u00e7\u00e3o da Performance Industrial<\/strong>, uma iniciativa estrat\u00e9gica da Gerdau criada para fortalecer a cultura de excel\u00eancia operacional e impulsionar a evolu\u00e7\u00e3o cont\u00ednua da companhia.

O projeto nasceu com o desafio de traduzir um programa corporativo de grande relev\u00e2ncia em uma marca forte, capaz de engajar l\u00edderes, gestores e equipes por meio de uma linguagem visual consistente, contempor\u00e2nea e alinhada aos valores da organiza\u00e7\u00e3o. Mais do que criar uma identidade, desenvolvemos uma plataforma de comunica\u00e7\u00e3o que representa colabora\u00e7\u00e3o, efici\u00eancia, desenvolvimento e alta performance.<\/p>

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Com alcance internacional, o projeto impacta l\u00edderes e gestores nos oito pa\u00edses onde a Gerdau opera<\/strong>, servindo como um elemento integrador para iniciativas de gest\u00e3o, excel\u00eancia operacional e desenvolvimento de pessoas. Toda a identidade foi estruturada para garantir consist\u00eancia em diferentes canais e aplica\u00e7\u00f5es, desde plataformas digitais at\u00e9 materiais institucionais, eventos, apresenta\u00e7\u00f5es, campanhas internas e brindes corporativos.

<\/p>

Al\u00e9m da constru\u00e7\u00e3o da marca, desenvolvemos um sistema visual completo, composto por logotipo, linguagem gr\u00e1fica, paleta crom\u00e1tica, tipografia, elementos de apoio, diretrizes de aplica\u00e7\u00e3o e um amplo conjunto de pe\u00e7as de comunica\u00e7\u00e3o. O resultado \u00e9 uma identidade s\u00f3lida, escal\u00e1vel e preparada para acompanhar a evolu\u00e7\u00e3o do programa ao longo dos pr\u00f3ximos anos.

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A Performance Industrial tornou-se uma plataforma de comunica\u00e7\u00e3o estrat\u00e9gica dentro da Gerdau, refor\u00e7ando o compromisso da empresa com a inova\u00e7\u00e3o, a efici\u00eancia dos processos e o desenvolvimento de uma cultura de alta performance em escala global.<\/p>

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PERFORMANCE INDUSTRIAL GERDAU Desenvolvemos a estrat\u00e9gia de branding, a identidade visual e o sistema de comunica\u00e7\u00e3o da Performance Industrial, uma iniciativa estrat\u00e9gica da Gerdau criada para fortalecer a cultura de excel\u00eancia operacional e impulsionar a evolu\u00e7\u00e3o cont\u00ednua da companhia. O projeto nasceu com o desafio de traduzir um programa corporativo de grande relev\u00e2ncia em uma […]<\/p>","protected":false},"author":24,"featured_media":7896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"_links":{"self":[{"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/posts\/9268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/comments?post=9268"}],"version-history":[{"count":16,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/posts\/9268\/revisions"}],"predecessor-version":[{"id":9302,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/posts\/9268\/revisions\/9302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/media\/7896"}],"wp:attachment":[{"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/media?parent=9268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/categories?post=9268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/tags?post=9268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}