{"id":9385,"date":"2026-07-09T22:22:57","date_gmt":"2026-07-10T01:22:57","guid":{"rendered":"https:\/\/criid.com.br\/?p=9385"},"modified":"2026-07-09T23:15:56","modified_gmt":"2026-07-10T02:15:56","slug":"gerdau-innovation-day","status":"publish","type":"post","link":"https:\/\/criid.com.br\/en\/blog\/gerdau-innovation-day\/","title":{"rendered":"Gerdau Innovation Day"},"content":{"rendered":"
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GERDAU INNOVATION DAY<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Desenvolvemos a identidade visual completa do Gerdau Innovation Day 2025, evento criado para conectar l\u00edderes, startups, parceiros e especialistas em torno de temas como inova\u00e7\u00e3o, transforma\u00e7\u00e3o digital, tecnologia, empreendedorismo e futuro dos neg\u00f3cios. Realizado em Porto Alegre, como parte da programa\u00e7\u00e3o do South Summit Brazil 2025, o evento reuniu executivos da Gerdau e importantes representantes do ecossistema de inova\u00e7\u00e3o nacional.

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A CriiD foi respons\u00e1vel pela concep\u00e7\u00e3o criativa e pelo desenvolvimento do sistema de identidade visual do evento, traduzindo os pilares de inova\u00e7\u00e3o, conex\u00e3o, tecnologia e constru\u00e7\u00e3o do futuro em uma linguagem gr\u00e1fica contempor\u00e2nea e alinhada ao posicionamento da marca Gerdau.<\/p>

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O processo iniciou com a constru\u00e7\u00e3o do conceito criativo e da narrativa visual, definindo os elementos que norteariam toda a identidade do Innovation Day. A partir desse direcionamento, desenvolvemos a marca oficial do evento, criando um sistema gr\u00e1fico propriet\u00e1rio inspirado na conex\u00e3o entre pessoas, conhecimento e inova\u00e7\u00e3o cont\u00ednua. A linguagem visual buscou equilibrar a solidez institucional da Gerdau com uma est\u00e9tica contempor\u00e2nea, utilizando formas geom\u00e9tricas, elementos modulares e uma paleta crom\u00e1tica que refor\u00e7a o universo da tecnologia sem perder a for\u00e7a da identidade corporativa.

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No ambiente digital, criamos as pe\u00e7as de divulga\u00e7\u00e3o para redes sociais, convites eletr\u00f4nicos, comunica\u00e7\u00f5es institucionais, banners para website, materiais para transmiss\u00e3o ao vivo e thumbnails para YouTube, assegurando uma presen\u00e7a consistente antes, durante e ap\u00f3s o evento. Cada material foi pensado para ampliar o alcance da iniciativa e refor\u00e7ar a identidade do Innovation Day em todos os canais de comunica\u00e7\u00e3o.

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Tamb\u00e9m desenvolvemos os materiais de apoio \u00e0 experi\u00eancia presencial, incluindo pe\u00e7as para ambienta\u00e7\u00e3o, sinaliza\u00e7\u00e3o e comunica\u00e7\u00e3o do evento, criando uma jornada visual integrada que acompanhava os participantes desde a recep\u00e7\u00e3o at\u00e9 os momentos de conte\u00fado e networking. Essa integra\u00e7\u00e3o entre comunica\u00e7\u00e3o f\u00edsica e digital proporcionou uma experi\u00eancia de marca consistente, fortalecendo a percep\u00e7\u00e3o de inova\u00e7\u00e3o e excel\u00eancia em cada detalhe.<\/p>

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https:\/\/www.youtube.com\/watch?v=eRrYG14JIQQ GERDAU INNOVATION DAY Desenvolvemos a identidade visual completa do Gerdau Innovation Day 2025, evento criado para conectar l\u00edderes, startups, parceiros e especialistas em torno de temas como inova\u00e7\u00e3o, transforma\u00e7\u00e3o digital, tecnologia, empreendedorismo e futuro dos neg\u00f3cios. Realizado em Porto Alegre, como parte da programa\u00e7\u00e3o do South Summit Brazil 2025, o evento reuniu executivos da […]<\/p>","protected":false},"author":24,"featured_media":9034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"_links":{"self":[{"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/posts\/9385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/comments?post=9385"}],"version-history":[{"count":13,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/posts\/9385\/revisions"}],"predecessor-version":[{"id":9398,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/posts\/9385\/revisions\/9398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/media\/9034"}],"wp:attachment":[{"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/media?parent=9385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/categories?post=9385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/criid.com.br\/en\/wp-json\/wp\/v2\/tags?post=9385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}